Sublime

Still trying to maximize the use of a small store, I looked for other categories that met the Four Tests: high value per cubic inch, high rate of consumption; easily handled; and something in which we could be outstanding in terms of price or assortment.

s’encombrer est dangereux. Nous sommes facilement séduits par le mince profit offert par la toute dernière appli ou le tout dernier service, mais nous oublions son coût exprimé dans la ressource la plus importante que nous possédions : les minutes de notre vie. C’est aussi ce qui rend la nouvelle économie de Thoreau aussi pertinente aujourd’hui.

This makes it sound like we can’t have anything nice. That is true only if we ignore the return on investment, if we don’t bother to ensure that the wealth we are creating generates sufficient revenues to cover our expenses. If we obsess about running a profit, we can have things that are very nice. Quite spectacular, in fact.