Sublime

Matheson Food Company 🌟 A new legacy of pantry staples by legendary Canadian chef & Emmy award-winning exec. producer of The Bear, @mattymatheson Over the past year with Matty and his team, we built a brand inspired by nostalgic classics, that taste the way he cooks. Translating Matty’s vision into a lasting brand that reflects his world: Bold. Punchy. Memorable. Flavor. Discover more & see the full case study at www.wedge.work 🔗 Brand Identity, Positioning, Packaging System, Digital Design, Creative Direction Chief Creative Officer: Sarah Di Domenico Chief Design Officer: Justin Lortie Design Team, Brand & Sauces: Noé St-Onge, Dylan Boudreau, Ariane Leblanc Design Team, Mac: Guillaume Lavallée, Leo Maubert Production Designer: Étienne Angot Project Lead: Shanel Lessard Creative Direction of Photography: Matthew Boyd Art Direction of Photography: Élodie Trudel On-Figure Photography, Matty: @hichristophers On-Figure Photography, other: @aaronwynia Off-Figure Photography: @michaelkazimierczuk Prop Stylist: @jssandrsn