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“Doctor,” she said, “the last time I was in we spoke about your patients with this condition. I remember thinking that you seemed very passionate about treating them, and how you worked hard to tailor the specific treatment to each and every patient.” He looked her in the eyes as if he were seeing her for the first time. “That’s right,” he said. “I
... See moreTahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
Doctors] don’t die like the rest of us,” he wrote. “What’s unusual about them is not how much treatment they get compared to most Americans, but how little. For all the time they spend fending off the deaths of others, they tend to be fairly serene when faced with death themselves. They know exactly what is going to happen, they know the choices,
... See moreMorgan Housel • The Psychology of Money: Timeless lessons on wealth, greed, and happiness
many professionals would like to believe that all client needs fall into this Brain Surgeon category, such clients represent only a small proportion of the aggregate fees spent in any given practice area.
David H. Maister • Managing The Professional Service Firm
