Sublime

Put simply, the sunk cost effect causes people to stick in situations that they ought to be quitting.

Recurring revenue bundles are expensive, hard, and enduring.

Don’t make a doable problem into an anchor problem by wedding yourself irretrievably to a solution that just isn’t working.

What is true for grit is true for optimism. Optimism gets you to stick to things that are worthwhile. But optimism also gets you to stick to things that are no longer worthwhile. And life’s too short to do that.

the words of Jack Moffett, “Broken gets fixed. Shoddy lasts forever.” Economists call this the “sunk costs fallacy.”

The sunk-cost fallacy keeps people for too long in poor jobs, unhappy marriages, and unpromising research projects.