Sublime

The acquisition will always be tied to growth, but the mantra of “acquire, acquire, acquire” is ill-conceived. With CLV at its center, the new mantra is “acquire, inquire, acquire.” See what I did there? Inquiring into why your customers buy, whether you are reading the story of the data, or asking them directly, will help avoid churn and burn.

Most angel groups and networks augment their members' personal contributions with sponsorship fees from professional service providers, such as law firms, accounting firms, or banks. These sponsorships can run into the tens of thousands of dollars annually. The