Jamie Scott

South Australia is a place, a state, a collection of people, and it’s also a brand. But the term ‘brand’ can be misleading. A brand isn’t just a logo (we’ve already got one) or a slogan on a number plate. A brand for a place is much more than this - it’s an expression of culture and a story of its people.

Mathematician and NASA scientist Katherine Johnson, who played a key role in sending the first astronauts to space, on what it took to accomplish the mission:

"There were no textbooks, so we had to write them."

Source: Interview on NASA website (2015) ​

Time travel: go back to 1992 and tell your 23 year old self that you own an ad agency with 35 staff and offices in three capital cities. WTF does that guy say?

"If the quality of contemporary advertising can be attributed to being data-driven, it's being driven right off a cliff.”

Writer and professor Joseph Campbell on loving your fate:

"Nietzsche was the one who did the job for me. At a certain moment in his life, the idea came to him of what he called "the love of your fate."

Whatever your fate is, whatever the hell happens, you say, "This is what I need." It may look like a wreck, but go at it as though it were an

“Raise your words, not voice. It is rain that grows flowers, not thunder.” - Rumi

The brand model has been very simple as well: focus on innovation and inspiration, creativity and storytelling based on athletes-products synergy, leveraging the power of the emotions that sport can create, trying to inspire a growing number of athletes* (*if you have a body, you are an athlete) to play sport. That’s what made Nike the Nike we used

Adelaide, I'm home! 👋

After a decade of working interstate, I've finally returned to my roots in Adelaide. It feels amazing to be back! 🌇

While I'm incredibly grateful for the experiences and growth I've gained over the past ten years, there's truly no place like home.

I'm looking forward to reconnecting with the familiar faces and places I've missed,