Jamie Scott

Writer and professor Joseph Campbell on loving your fate:

"Nietzsche was the one who did the job for me. At a certain moment in his life, the idea came to him of what he called "the love of your fate."

Whatever your fate is, whatever the hell happens, you say, "This is what I need." It may look like a wreck, but go at it as though it were an opportun

The brand model has been very simple as well: focus on innovation and inspiration, creativity and storytelling based on athletes-products synergy, leveraging the power of the emotions that sport can create, trying to inspire a growing number of athletes* (*if you have a body, you are an athlete) to play sport. That’s what made Nike the Nike we used

Because of that, Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money.

"If the quality of contemporary advertising can be attributed to being data-driven, it's being driven right off a cliff.”

“Raise your words, not voice. It is rain that grows flowers, not thunder.” - Rumi

Mathematician and NASA scientist Katherine Johnson, who played a key role in sending the first astronauts to space, on what it took to accomplish the mission:

"There were no textbooks, so we had to write them."

Source: Interview on NASA website (2015) ​