Jamie Scott

Because of that, Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money.

The brand model has been very simple as well: focus on innovation and inspiration, creativity and storytelling based on athletes-products synergy, leveraging the power of the emotions that sport can create, trying to inspire a growing number of athletes* (*if you have a body, you are an athlete) to play sport. That’s what made Nike the Nike we used

The growing focus on e-commerce – together with the “unexpected” consumer behavior, the supply chain problems, and the lack of product innovation – gave an additional surprise to the Nike top management. One of the empiric laws of business says that online, the main lever of competition is “price” (as the organic consumer funnel is built on price c

Mathematician and NASA scientist Katherine Johnson, who played a key role in sending the first astronauts to space, on what it took to accomplish the mission:

"There were no textbooks, so we had to write them."

Source: Interview on NASA website (2015) ​

Writer and professor Joseph Campbell on loving your fate:

"Nietzsche was the one who did the job for me. At a certain moment in his life, the idea came to him of what he called "the love of your fate."

Whatever your fate is, whatever the hell happens, you say, "This is what I need." It may look like a wreck, but go at it as though it were an opportun

Time travel: go back to 1992 and tell your 23 year old self that you own an ad agency with 35 staff and offices in three capital cities. WTF does that guy say?

Adelaide, I'm home! 👋

After a decade of working interstate, I've finally returned to my roots in Adelaide. It feels amazing to be back! 🌇

While I'm incredibly grateful for the experiences and growth I've gained over the past ten years, there's truly no place like home.

I'm looking forward to reconnecting with the familiar faces and places I've misse