Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets ... See more

Just as someone with iron deficiency anemia craves ice (“pica”), I crave texture .

I yearn to feel the coarseness of sketch paper and the silky fibers of a floor rug more than ever before. I’m sitting at my laptop typing this essay, and what do I feel? I feel the base of my palm resting against the slight cold of my MacBook’s sturdy silver gray bas... See more

That the answer to all these questions—of art, of children, of startups—is “pay attention to your circumstances, work hard, establish the right culture, and manage your emotions” might be the most unsatisfying advice ever given. Still, it is the advice that I believe to be correct. There is no spreadsheet that will tell me how to raise my daughter ... See more

I heard someone say "don't cross oceans for people who wouldn't cross a puddle for you." Which I thought was good advice. But then someone else spoke up and said "No. Do it. Do cross oceans for people. Love all people. No conditions attached. No wondering whether or not they are worthy. Cross oceans, climb mountains. Life and love isn't about what ... See more

It is a commonly shared sentiment that running is like life. In What I Talk About When I Talk About Running , Haruki Murakami writes:

“If you’re going to while away the years, it’s far better to live them with clear goals and fully alive than in a fog, and I believe running helps you do that. Exerting yourself to the fullest within your individual l

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“I wish I could say you get used to people dying. I never did. I don't want to. It tears a hole through me whenever somebody I love dies, no matter the circumstances. But I don't want it to "not matter." I don't want it to be something that just passes.

“My scars are a testament to the love and the relationship that I had for and with that person. A

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1. It’s Good.


2. It Can be Better.

It’s a little trite, but try it out next time you’re feeling hard on yourself. If you’ve gotten some way into a creative project, the odds are it’s not terrible. It’s probably not where you want it to be or where you’ve imagined it can be, but it’s hopefully at least decent. And it can be better.

A character should never get exactly what they want or what they're trying to get in a scene.

Instead, they either SHOULD get what they want BUT it has some unexpected consequence.

Or they should NOT get what they want AND it should have some additional unexpected consequence.