Muhammad Ibrahim

Are you actually doing all these customer discovery calls because you believe it’s the fastest way to check your assumptions about the market ( a la “bias for action”), or are you really just avoiding the harder but more important step of building out your product?

We can ditch our managers, offices, or professions, but any horizontal leap will only land us on another treadmill. Resignation does not liberate us from the rat race. The ultimate escape—transcendence—is vertical, not horizontal. Otherwise, our individuality will be used for anything but our own good.

You don’t have to make money back where you lost it . If something in your business or life is losing money, you don’t have to plug the hole right there. Often it’s easier to make the money back elsewhere.

f the history was search, the future is find – because finding what you want is increasingly hard. The needle in the haystack problem. Those who can help us find the best stuff, and connect us to the people we’ll most like (intellectually, romantically, artistically, demographically, and on and on), and steer us to the things we didn’t know we’d lo... See more

Lifestyle influencers who speak to their millions of followers as if they were close friends demonstrate this point exactly. Voyeurism is ingrained in our culture, in genres like “Day In The Life”, “Get Ready With Me (GRWM)”, or “Outfit Of The Day (OOTD)”. You get to gossip with her as she puts on her makeup, see her family in their unposed moments... See more

95% of content consumption is procrastination disguised as productivity.

Most people waste hundreds of hours consuming “just-in-case” content because it’s “interesting.”

Instead, you should consume "just-in-time" to answer a question keeping you from moving forward.