Muhammad Ibrahim
@sayyaf
Muhammad Ibrahim
How to build big from lots of littles?
Historically brand building has been about consistentcy and singularity of ideas.
Brand building is about creating associations & feelings through repeated exposures.
There’s a dissonance between what the effectiveness experts say and what platforms and alogs ask you to do.
Traditionally ad fatigue doesn’t exist.
... See more10 lessons on how to track your brand with Share of Search
linkedin.com
“Share of Search” is not always the saviour many brands hope for
linkedin.com
We want to validate that our "theory of world" works...our theory of how and where our buyers buy. Once we know that, we don't need to continuously re-validate it.
Paul Venuto • feed updates
useful marketing measurement does this
Marketing is NOT about whether Suzy buys the right thing next Tuesday. Marketing is about moving the central mass of the market in commercially advantageous ways to your brand within the brand's existing financial constraints.
Paul Venuto • feed updates
what marketing comms is all about
If you’re working with start-up budgets and you’re not buying media, the glossy “big campaign” really has nowhere to live but your homepage and social, ditch the shoot in Portugal and instead focus on capturing social first content that’s curated. Give your channels a point of view and a repeated format - make the style instantly recognisable -... See more
holly chapman • part I: discovery-led brand growth
art direction as a DBA