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Low differentiation, high durability. Entire categories (CPG, automotive, consumer electronics, pet care, alcohol, entertainment, travel, beauty, fashion, music, sports, toys and game) are made of brands that are very similar to each other, but that have staying power.

Why build on Discord when you know with near certainty that within a few years you’ll have to move to the next hot platform? Or worse, get kicked off as soon as you become powerful, as happened to WallStreetBets. I’d rather be early on the platform aiming to be the platform-to-end-all-platforms—where the probability of mass adoption is unclear but... See more

Now, the digital economy doesn’t use 0 resources; you have to build the cables, launch the satellites, fabricate the chips, run the servers, and so on. But if the digital economy allows people to derive value from information in cyberspace rather than from physical stuff in the real world, it can increase GDP while cutting resource use.

This isn’t the same kind of attention we give to our Instagram and TikTok feeds. It is a ritualised form of intentional presence directed to a shared sense of meaning and history. In The Disappearance of Ritual , the philosopher Byung-Chul Han argues that our digital communication sacrifices this kind of deep attention and intensity with something... See more