sari

Paradoxically, an object whose image is very widely spread is a rare object, in the sense that few objects have their images spread widely. This can be exploited to create value in art objects that are not in the traditional sense rare and singular. The future of collecting may be less in owning the thing that nobody else has, and more in owning... See more

Last week, I had a coffee with a publishing exec who told me he doesn’t mind the ads I run because they fit and they’re (often) written similarly to the content. The more human the ad, the better it performs. To me, that’s a form of personalization, even if there’s no proprietary “decisioning engine” crunching first-party data.

It’s much easier to be clear in your principles and then continue to evolve your policy to meet the needs of the times rather than believe that if you don’t get the wording exactly right on the first attempt you’re somehow then unable to enforce it going forward.