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However, the partnership suffers from the multi-channel fallacy, the assumption that adding more channels increases sales. It does not, at least not meaningfully. Naively while a product can be copied to Amazon, eBay, Walmart, and elsewhere and thus should be discoverable by customers there, a mere act of adding products doesn’t create liquidity.... See more

-If you hire me for a project, and then you hire me for two other projects in the future, you probably believed that first and second project to be successful.

The first key skill of conscious leaders is self-awareness that leads the pack, and the first act of self-awareness is can I locate myself in this now moment? Am I open or closed? Am I in a state of trust or a state of threat? Because we believe that ability to locate yourself really does start a powerful conversation inside of yourself and with... See more

Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.

In the process of generating our list of qualifying members for our airdrop, we ran into a frustrating but eye-opening problem of trying to reconcile member identities across both our Patreon and Memberful databases (which was a necessary step for us in determining active members’ lifetime contribution history). While simple on the surface, this... See more

While today's general-purpose blockchains have worked well for storage-light applications like DeFi, they cannot scale to handle storage-heavy applications like social apps and marketplaces. Imagine a world in which every ‘like’ or follow on a decentralized app cost $1.00+ in storage fees. Unfortunately, that is the reality now because of the... See more