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However, the companies that benefited the most from these improvements aren’t the underlying technology providers – it’s the affiliates themselves. Credit Karma and Honey are the two headliners (both were acquired earlier this year), but other successful companies leveraging an affiliate marketing model include Ebates (acquired for $1B by Rakuten... See more

What does that really mean? It means that you don't have to put a bunch of marketing into growing your business, which also means that most of the efforts in the company, especially in the early stages happen from a product-driven perspective. Product-driven, customer-obsessed firms generally tend to have the initial potential of becoming... See more

1. Virality via social proof: Examples of social proof include user and friends recommendations, product endorsements from influencers, and the ability to see what others in a group have already done

When fed a chunk of information, a computer processes it in the same way on each occasion, whether it’s been at work for five minutes or five hours, whether it is located in a fluorescent lit office or positioned next to a sunny window, whether it’s near other computers or is the only computer in the room. This is how computers operate.

But the same

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HBR’s successor may come from the same sector: education. Just as Harvard leveraged its intellectual reputation to build a publisher, modern edtechs focused on business may seek to do the same.