The “monetize the individual” disruption should serve as a catalyst for the business reinvention of media companies who choose to recognize and react to this “new” (I know it’s not new but what’s old is new again) trend forming. It’s not just about enabling and “liberating” creators and talent, but more importantly about maintaining, supporting and... See more
The result is a dynamic in which platforms exercise near-autocratic control over the creators that frequent their platforms. YouTube can demonetize high-profile creators at will. TikTok can ban its biggest stars indefinitely. Apple determines who gets to live in its App Store, and OnlyFans can dictate the morality of their creators to appease their... See more
The most competent people I know are pretty good at basically anything they put their minds to, because they just design a process and run it. I think this is largely mental and emotional—the hardest part isn’t figuring out the steps, it’s enduring the psychological discomfort of doing them and then adapting.