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One webinar last month on business travel had over 3,000 viewers and while not every attendee paid, the average amount contributed from viewers was $37 per person.

Overall, building subscription businesses is a great way to incentive creators to make their best content. Paying for content is a signal that users trust and value content creators instead of relying on ads to pay for content creation.

Santos, dark-haired and so striking-looking one website referred to him as “the brains (and beauty)” behind the operation, was the CEO. Nathan, who had a shaved head, sometimes with a beard, was the chairman. They started the company with $400.

As Ben Thompson notes in The Web’s Missing Interoperability, interoperability was actually one of the core benefits mentioned at the start of the last wave of consumer tech, what many refer to as Web2.0. But we didn’t get interoperability from the big Web2 giants of Facebook, Twitter, and the like. We got almost the exact opposite — business models... See more