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Whether or not the Oura ring is an effective Covid-19 alert system is still to be determined, and if research ends up discounting the device, that could become a major challenge for the company.

Create a co-living quiz to match residents to spaces

Why now? If you're a founder, you've heard his question from investors again and again. But how essential is it to have a strong "why now", and why does it even matter? After studying the why now's of dozens of companies, here's what I've learned 🧵👇

If you think about it, Slack is basically a search engine powered by humans: Most Slack messages are just questions. It’s 911 for when everything else fails. So if Slack had access to your entire knowledge base, it could answer at least the most commonly asked questions automatically.

The direct-to-consumer wave began in the twenty-tens as a new generation of startups promising to “disrupt” traditional industries for consumer goods. Instead of leaving the market to century-old stalwarts like Gillette, for example, a company like Dollar Shave Club, founded in 2011, would set up its own supply chains to manufacture razors; add... See more

However, suggesting that Shopify take responsibility for directly acquiring customers (as opposed to building tools to help merchants do so) is not only out of step with Shopify’s position in the value chain, but there is also no particularly good reason to believe that Shopify will be any better at this than their merchants. What Facebook is... See more