sari

I used to blame advertisers for that restlessness and dissatisfaction, but I don’t think that’s right. We were already restless; we always have been. The advertisers just figured out how to nurture, tend, exacerbate, and capitalize on the pre-existing condition, that innate restlessness, promising that something new is going to set all to rights.

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No matter how much time I spend catching up on all the interesting links in my inbox, the Internet generates content way faster than I am able to consume it.

On Patreon, the average initial pledge amount has increased 22 percent over the past two years. Since 2017, the share of new patrons paying more than $100 per month—or $1,200 per year—has grown 21 percent

Let’s cut straight to the chase: advertising isn’t the right business model for Twitter. Twitter doesn’t have the scale for advertising (it has about 10% as many MAUs as Facebook) nor the ad chops (hence its low ARPU).