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On the other hand, the idea of increased productivity is a harder sell in the home. Generally speaking, consumers prefer subscriptions when there’s a clear cost savings for the “all-you-can-eat buffet” vs. a la carte purchases.

Anxiety, the next gumption trap, is sort of the opposite of ego. You're so sure you'll do everything wrong you're afraid to do anything at all. Often this, rather than "laziness" is the real reason you find it hard to get started

Societies and platforms flourish when there is a path for everyone to have upward mobility, achieve financial security, and learn and grow. The beautiful thing is, in the real world as well as in the digital world, it’s up to us to build this path.