What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention.
The tricky thing is that most of these skills are catch-22s. How do you know to search for when you don’t know what you’re supposed to learn? How do you decompose a problem into steps when you don’t understand a problem? How do you know what the best guide is for each step when you don’t know how that step works?
Brands are well attuned to the power of the influencer, but are afraid of getting embroiled in a scandal. As social intelligence company Influential’s founder and chief executive Ryan Detert puts it, human creators could have “a crazy night, get arrested or they have a slur of some sort on their page”. Virtual influencers on the other hand “have a... See more
If Twitter had to start over without its graph, on the other hand, it would be dead (which speaks to why Twitter clones like BlueSky which are just Twitter minus the graph and with the same clunky onboarding process seem destined for failure). The new For You feed gives us a partial taste of what that might look like, and it's not pretty.
Social tokens, Lambda School, Pipe: all of these capitalize potential money-makers upfront based on expected future earnings, and in doing so, actually increase the probability of financial success by giving them money to invest.