After speaking with a bunch of early stage founders, it’s clear that organic has been the best performing channel on TikTok from an ROI perspective – invest in organic content when you can.
Content moderation is how platforms shape user participation into a deliverable experience. Social computing systems moderate (through removal and suspension), recommend (through news feeds and personalized suggestions), and curate (through featured, front-page content). These dynamic decisions fine-tune the way we, as users, experience different o... See more
Conversely, when media is unbundled, which means each article has to justify its own existence in the content-o-sphere, more pressure than most individual stories can bear is put on those individual stories. That’s why so much of what you read today online has an irresistible claim or question in the title that the body never manages to cash in. Ar... See more
Leveraging network effects. Carbon emissions can be traced along the entire supply chain, across Scopes 1, 2 and 3. We believe this is an opportunity for entrepreneurs to tap into strong network effects, as soon as companies invite (or require) their suppliers and business partners to provide the same level of transparency on their carbon footprint... See more