Surprisingly, consumers are discovering that a range of companies have refashioned packaging on everything from fresh flowers to bottles of wine and boxes of dishwasher tablets so they fit through the letterbox.
It's easier to convince people to use a product because it solves a problem they already have, rather than try to fundamentally alter their worldview by shoving The Sovereign Individual down their throats.
“I don’t know anything about business,” Ive demurs, but he abhors the current fascination with disruption. “I ’m not interested in breaking things,” he says. “We have made a virtue out of destroying everything of value,” he says. “It’s associated with being successful and selling a company for money. But it’s too easy—in three weeks we could break e... See more
billboard/poster mockups in case we need for sublime one day
Online education 2.0 is about group courses, community, vocational training, and edutainment. A lot of smart people are experimenting with new approaches. Teachable is taking the Shopify approach of “arming the rebels” by enabling anyone to easily set up an online course. David Perell, Tiago Forte and Nat Eliason are building online-first schools f... See more