The Prologue | Rishi Mandal on Building the Future 🏃🏽‍♀️

We realized that by removing the requirements for synchronous co-location, we could pair you 1-to-1 with a better coach than you could find locally. That person could use digital tools to coach you and use text messaging to be in touch 7 days a week. And we could do that for a tenth of the cost.

The best predictor of fitness success is having a personal trainer.

Our theory was that people don’t exercise consistently because modern life is inherently disruptive and busy. Our mass-market solutions (fitness apps, classes, gyms) require more activation energy and self-discipline than is reasonable.

80% of Americans don’t exercise enough or at all, despite the fact that gyms, studios, and fitness apps abound.