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HQ Trivia proved 3 things about game shows:

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money

The platforms that score the worst (e.g. Instagram and Facebook) are still the most popular among creators. By virtue of simultaneously being the largest network and having the most sophisticated ad targeting tools, they will be where all creators have a presence. The audience is so valuable that creators are willing to go through the pain of findi... See more

-It is positive-sum in a way that progressives are not

Idea machines are different from movements, which are focused on achieving a specific outcome and are therefore self-limiting (if they succeed, the movement winds down). For example, YIMBYism and climate change are movements that attract operators with shared values, but on the basis of wanting to address a specific problem, rather than a philosoph... See more

-Young people are comfortable forging online-only or online-first relationships.

The Dallas Morning News has enacted a “smart-targeted” strategy for their push notifications. If a reader clicked on a story about a court case for example, then the reader would receive push notifications whenever there was an update on the case. This helped them increase their click-rates to 20 – 25%, a great increase from the industry benchmark ... See more

The second token is Small Love Potion, or SLP, which is the currency that fuels Axie’s economy.