Another angle for disruption or chipping away at share is related to the horizontal, one-size fits all nature is by creating a more curated experience. As websites have started to game search engine optimization, the websites which rank at the top for many searches are because the algorithms like them rather than humans do.
I knew that if I allowed fear to overtake me, my journey was doomed. Fear, to a great extent, is born of a story we tell ourselves, and so I chose to tell myself a different story from the one women are told. I decided I was safe. I was strong. I was brave. Nothing could vanquish me.