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Shirt.com pays Swaypay $5

Retailers respond to Swaypay because by offering discounts in exchange for social sharing, they can increase conversion at checkout, acquire new shoppers while generating margin on the first sale, and drive stickiness by working with shoppers. The shopper wins, the retailer wins, Google and Facebook lose (a little).

I decided to write about McMaster-Carr because it is so rare to see such careful thought go into an industrial web app, far removed from the commotion of silicon valley, web3, D2C, and the other typical subjects of pixel perfection.

With the move to more and more remote workers and teams a number of companies are struggling with basic payroll and benefits for non-US employees. This is particularly true if the company is a startup or has many small teams around the world.

We are just beginning. Though projects like Decentraland have achieved lofty valuations, it feels as if we are in the very opening stages of a long-term shift toward more expressive digital experiences. Creating a world with deep, enduring appeal will take time.

The inevitable endpoint of this is total abstraction and meta-suppliers that serve as connectors between these larger suppliers.

Text is different. Sure, some types of text (like newsletters) are somewhat podcast-like in their functionality, and have a low dunbar number. But there’s a lot out there that’s more utilitarian and is not about building a relationship with an author. (Breaking news, explainers, etc.)