In the present incarnation of the web, all these separate users tables enforce a specific kind of interoperability architecture even on apps that want to be fairly open with their own user data. Specifically, everyone's proprietary user data sits behind an API that any third-party app has to call if it wants access.
If you take nothing else away from this post, it should be that retention matters. A lot. No other metric is as singularly telling of whether your business will thrive or die. And so, the better you understand what good retention looks like for your business, the better shot you have at the former. We hope this research proves useful to you whether... See more
Aggregators make it dramatically simpler and cheaper for suppliers to reach customers (which is why suppliers work so hard to be on their platform). This increases the types of new businesses that can be created by virtue of the aggregators existing (YouTube creators, Amazon merchants, small publications, etc.); regulators should take care to prese... See more
But “go to market strategy” is the key word here. Again, most startups don’t even have a great product to go to the market with! If you use tokens as a user acquisition strategy without a great product, you are essentially wasting your marketing budget. And it’s a very expensive marketing strategy because the supply is limited and mistakes are irre... See more
Different disciplines give different weights to each one of these four sources of information. In fashion, most listen to their intuitions, while a small set of others may read Vanessa Friedman or Tim Blanks. When choosing restaurants, some consult Yelp, while others consult the Infatuation, and others go with what Pete Wells recommends. In fine ar... See more