sari

In the coming years, the global wearable technology market will exceed $60B.

Avg New York Times reporter salary = $104,000

“I always had this sense —and still do —that reach is absolutely underrated; not necessarily the celebrity kind of reach, but more about influence —access to people who are thinking on your wavelength because it’s getting easier and easier to take that audience and build a business around it.”

Others: including musicians, podcasters, writers, illustrators, etc total ~200K

The answer is: CaaS — community-as-a-service. Community-as-a-service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.

What’s interesting is that iMessage and TikTok are polar opposites: iMessage is where you connect with your closest contacts, and TikTok is where you connect with strangers. Facebook’s suite of products falls into the wasteland of “loose social ties” in the middle. Zuckerberg is being attacked from both sides.

Traditional products that lack networks often struggle with this, because they rely on spammy emails, discounts, and push notifications to entice users back. This usually doesn’t work, and company-sent communications rank among the lowest clickthrough rate messages. Networked products, on the other hand, have the unique capability to reactivate the... See more