a little something I wrote to answer the "why sublime?"
While some would argue that YouTube has become an online school in its own right, there’s huge opportunity to offer curated, high quality, live educational experiences.
Once you master all of that, you will need to develop product vision (conviction about where things are going in the future, make the hard calls about what to eliminate, etc) and strive to make something truly great. You can think about it not just as eliminating customer pain, but actually creating customer delight.
And it’s not just Facebook. So much of the digital experiences we spend time on have this passivity ingrained. Instagram, Netflix, YouTube. The result? We know from Facebook’s own research that passive experiences leave people feeling worse. It’s when people interact with each other — when they actively participate in the digital forum — that they ... See more