sari

This experience emboldened my observation that most product teams only spend the final mile of their experience building the product thinking about (and testing) the first mile of the customer’s experience using the product.

The learning experience needs to be as engaging as a Youtube video or a video game. Quizlet, Duolingo, and Codecademy make learning feel just like that. Yet that alone isn’t enough. No matter how fun the game gets, learning, by the end of the day, is about applying the skills to contribute to our community. Can you confidently build a secure, funct... See more

Enter Substack. Substack, by eschewing the marketing communications (MarCom) market entirely, and focusing on writers people actually wanted to read, reversed the perceptions of the technology. Instead of trying to scam people into giving you “permission” to send them emails, Substack said, why not charge them to subscribe.

you have to think of experts as revenue generators instead of cost centers. By involving experts, you increase the conversion rate, which decreases customer acquisition cost. Customers pay for half of their compensation [through tips], and the return rate is about 1%, which is about an order of magnitude lower than competitors in the industry, so t... See more

Our top priority is to build useful and engaging products that enable people to connect and share through mobile devices and personal computers.

But what causes customers to jump in?  Community, Identity, & Status: Much like the world of traditional branding, people buy NFTs to communicate something about themselves, such as a community they’re a part of, a social group they belong to, or an interest they’re passionate about.  Utility: NFT collections keep their audience engag... See more