Shouldn't it be easier than ever before to make beautiful structures? Why isn't it the default? Why can't we seem to? It is far easier to move the earth than it was 200 years ago, yet the end result gives a feeling that nobody is really trying their best.

For his first 6 years of trying to be a songwriter, Paul Simon wrote terrible songs. “They were all terrible,” his biographer Robert Hilburn said, “I found his old demos—there’s about 50 of them—and it’s unbelievable: there isn’t one good song.” Finally, in the fall of 1963, Simon made a vow: After spending those first 6 years mostly “copying what

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Our analysis showed there was limited marginal benefit to customer conversion or retention rates under 42 minute ETAs. As long as deliveries were sub 42min, customers didn't really care how long they took. Uber focused on achieving sub 30min delivery times to their own detriment.