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@aweissman: New Telfar pricing system drops next week Stuff will start with the lowest prices, which will then rise over time “It’s the opposite of a sale” ![](https://pbs.twimg.com/media/Frvvp4aXwAAedT_.png... See more

When we talk about Canadians famous for analyzing new media, we often think of Marshall McLuhan first. With his koan “the medium is the message,” McLuhan synthesized his basic idea: Our tools, from electric light to television to phones, change not just how we communicate, but what we communicate about.

Each minute, creators generate unthinkable amounts of information and value. Today that value is priced, captured, and owned by digital media platforms. By enabling platformless media, Zora Protocol welcomes an age where that value returns where it belongs: creators and their communities.

A useful historical analogy might be retail. In the second half of the 20th century, retail jobs exploded. But Amazon and its kin moved work out of brick-and-mortar shops. What the e-commerce revolution did for physical stores, the telepresence revolution could do for office-adjacent employment: put downward pressure on the laborers who serve white... See more