sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
We often attach value to things simply because they're hard to get. People will be more attracted to a painting if it costs $3 million than if it costs $3. The price becomes a feature of the product in that it allows the buyer to signal affluence to others.
Prosumer and
In 2012, Deckers acquired Hoka One (running shoes) for approximately $1.1 million. At the time, Hoka had less than $3 million in sales. In 2022, Hoka did $1BN in sales.