It seems to me, then, that the only long-term solution is to acquire customers directly, and to monetize them directly. The Internet is an efficiency machine, which means that closely related objectives, a la publishers seeking to reach more readers and advertisers seeking to reach more customers, are not sufficient; content and business need to be... See more
While they might only have one ERC20 token right now, we're entering a phase where they might have seasonal sets of NFTs as well (or multiple ERC20 tokens). It isn't clear what the tokens are for/value they hold.