sari

With the internet, information has become infinite but our ability to attain and retain information is finite.

"In the future, artists will get record deals because they have fans—not the other way around." cc @nayafia

Going forward, we expect to see health systems prioritize local sourcing and more robust tracking systems to ensure a higher degree of visibility into inventory management.

Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.

That an incumbent can only keep winning if they realize they are now an underdog.