sari

The best way for Shopify to grow take rates is to help drive incremental distribution for its merchants. Sure, most of the merchants will get most of their sales by driving their own traffic to their Shopify stores (through their own branding and marketing efforts across online and offline channels), but if Shopify can provide them with incremental... See more

Success here will come down to implementation details. The incentive structure, funding sources, size, goals, moderation approach, and community management philosophy of these networks will determine their long term viability as both businesses and communities.

It boils down to this: you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution

I had thought the destination was what was important, but it turned out it was the journey.

Digital content exists in a live network. MLA format and analog bibliographies are stagnant; hyperlinks are active and continuous. They tell us about the context of a work—what informed it and what it went on to inform—and paint a picture of how communities are learning over time.