Some suggested that the digital garden was a backlash to the internet we’ve become grudgingly accustomed to, where things go viral, change is looked down upon, and sites are one-dimensional.
Yet, it’s still quite hard to build an audience online when you (a) don’t have name ID from another platform, (b) aren’t a naturally talented social media promoter, or (c) are creating in a small niche. Even if you are able to build an audience, it’s really hard to monetize it on a big platform unless you’re absolutely massive.
As a member of the Substack economy, I’d like to be able to take some credit for these successes, and I no doubt make some small contribution. But the larger truth is that I was in the right place at the right time—Substack is taking off because audiences are hungry for something more than clickable diversion in 10-second installments.
1/ Have been thinking about the evolution of VC investing in crypto, if we believe it to be as big or bigger than the internet shift of the late 90s and mobile of the 00s. Today, there are no more “internet” or “mobile” tech investors. To not be is to be irrelevant.
Rather than having gamers on a platform connect with one another in third-party online channels, many successful games now enable and promote the usage of in-game socialization. Players meet and chat on platforms like Fortnite and Roblox, which both boast hundreds of millions of MAUs spending hours a day in their ecosystems. Fortnite, for example, ... See more