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AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing. With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will
... See moreScott Belsky • 9 Forecasts for the Near Future, With Implications
While email's continued evolution is significant, what it has retained from the old web sets it apart from the other pretty, convenient apps. Email is an open, interoperable protocol. Someone can use Google's service, spin up a server of her own, or send messages through Microsoft's enterprise software. And yet all of these people can communicate s... See more
Alexis Madrigal • Email Is Still the Best Thing on the Internet
But centralization absolutely does limit the number of big ‘winners.’ The omnipresent power law skews value relentlessly to the top. We see this across top companies, investors, creators, influencers and beyond. The more centralized the platform or business, the more this tendency proves true.
Jonathan Glick • Web3's Great Gambit: Incentives for the Almost Impossible
In our period, new technology has been developed, but remains in need of a guiding philosophy.
Eric Schmidt • The Age of AI: And Our Human Future
“Art is an institution to which we turn when we want to feel a shock of surprise. We feel this want because we sense that it is good for us once in a while to receive a healthy jolt. Otherwise we would so easily get stuck in a rut and could no longer adapt to the new demands that life is apt to make on us. The biological function of art, in other w
... See moreWhat we’re seeing in the unbundling of publishing, including the rise of Substack newsletters, is people inherently trust other people more than faceless institutions. This is as true in publishing as it is in finance. Facebook has become a symbol of all that is wrong with the current state of digital media. The heart of crypto is establishing trus... See more
Brian Morrissey • Why crypto
Wellness and
If the pre-internet/web1 era favored publishers, and the web2 era favored the platforms, the next generation of innovations—collectively known as web3—is all about tilting the scales of power and ownership back toward creators and users.
Katie Parrott • The Web3 Renaissance: A Golden Age for Content
If you’re planning on developing an NFT strategy for your brand, it’s helpful to frame your strategy in this context:What is the goal/objective of your NFT launch? What value does the NFT serve your customer? How do you measure the impact?