Over the last decade, our dominant form of content consumption has evolved from static posts to stories. And now we’re seeing the next evolution — a shift from planned content to real-time live and unedited content.
New brands need ways to bootstrap early demand and build loyalty without spending all of their money on Facebook and Google ads. A new DTC sneaker brand might bundle NFTs with online sneaker purchases that are more rare the earlier you are, or even show off your customer number. The Allbirds #1 NFT would be a weird, cool status signifier among... See more
Lack of context is often a serious problem on Twitter and other forms of social media, as they may deliberately truncate context. In some parts of our culture, context is growing more scarce. “When I’m Sixty-Four” makes much more sense on Sgt. Pepper than it does on Spotify.
Plus ça change, plus c’est la même chose: The more things change, the more they stay the same. The author of this maxim is a justly forgotten Frenchman named Jean-Baptiste Alphonse Karr. I write “justly,” for no words I know contain less truth than these. Plus ça change, plus ça change—the more things change, the more things change—is more like it.
Joseph Epstein, age 88, reflecting on tech
The great trick of online retail has been to get us to do more shopping while thinking less about it – thinking less, in particular, about how our purchases reach our homes. This divorce of a product from its voyage to us is perhaps the thing that Amazon has sold us most successfully. Jeff Bezos, Amazon’s founder, never wanted his customers to... See more