sari

One way to put this is that people are really good at metaphorical limbo. No matter where we set the bar, we're great at being just under it. I'll call this the Limbo Effect.

These tools make it possible, for the first time, to effectively get work done without physical co-location — at scale. The last truly significant fixed cost for many startups today is an office lease. Multiple scaled startups (Automattic, Zapier, Invision, Gitlab) have demonstrated the fully remote model, negating the need for an expensive office ... See more

The company, then, is a modern phenomenon, at least in the way we usually think of it. What seems so embedded and intractable today — the default for most new ventures ​​— is really just humanity’s latest attempt to solve the problem of coordination.

"Artifacts of humanity" in creative work — in the form of dust, mistakes, and deliberate strokes that flex human engagement — will showcase the human labor spent making a creation. Such artifacts of humanity, alongside Content Credentials that factually articulate how a piece of work was made, will add meaning and scarcity to the work in the eyes o... See more

So it’s fitting that exactly a decade later, we’ve come to another watershed moment. Software has eaten the world, and now it’s a commodity. It’s not about the technology anymore. The era of the engineer has ended; the era of the curator has begun.