sari

The primary function of visual aesthetics in corporate design, in my view, is to send a costly signal to prospective partners that the company is fit to survive. “We are strong, wealthy, and reliable,” they say to your subconscious. Of course, besides visual aesthetics, a company’s marketing materials need to clearly articulate the product’s value... See more

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to the platform itself

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- The best predictor of a piece of writing’s quality is the writer

Today, the imagination behind the internet is dominantly shaped by militarization, consumerism, and surveillance. Given the options, I understand the desire to log off and dream in greener places.

As more and more identity formation happens online, it’s is inevitable that most of it happens in private spaces. As we spend more and more time living in these spaces, it’s inevitable that their intentional shaping should become more important to us. As more and more internet-first communities choose to build the means for themselves to live, it... See more

The lesson: Because of the above, the way to find good ideas is to go back in time

71% of Gen Z sought information about coronavirus through independent news outlets, over government organizations.