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Most CPG industries have about one-quarter of sales coming from brand websites, according to data he cited from a Walker Sands report. There is only so much share available in the age of brand vs retailer vs big third parties like Amazon.

It’s different now, when brands can build their own communities on Instagram and Twitter, sell cases and subscriptions directly to consumers, and re-engage through text, e-mail, and Facebook ads.

MZ: Yeah, that’s what we tried to lay out in the film. And you’re right, I think it’s not just one challenge. I think that there’s aspects of the technology that need to get built that just don’t exist today. We just can’t build yet the augmented reality glasses in the form factor that we want, and that’s still at least a few years away, that’s jus... See more

When the playing field is leveled such that the only content is what people are able to produce themselves, the major advantages that celebrities have disappear: access to professional production resources and distribution through traditional gatekeepers. The remaining differentiators are entertainment value and fun.

As it amassed users, Pinduoduo began predicting, and then influencing consumer demand elsewhere. Its team buying model flipped the retailing model from supply-driven to demand-driven. It would be as if Facebook went a step further than partnering with direct to consumer brands dropshipping from overseas, and instead created a Shopify-like tool for ... See more

Product development is a challenging exercise in constraint optimization and managing tradeoffs. There’s a common misconception that requirements should be made by product managers or designers in isolation– that good design is the result of someone walking alone into a room, thinking really hard, and walking out with a product requirements documen... See more