That said, Soho House is not just a party palace. It’s an upscale archipelago, a hotel chain, a snug garrison for a pampered urban elite, a restaurant group, a digital play, a celebrity refuge, a coworking juggernaut, a royal love nest, a lifestyle brand, an elitist throwback, a gated community, and a state of mind.

Groupon started out with these really tight principles about how the site was going to work, really being pro-customer. And as we expanded people in the company would say, “Hey, why don’t we try running two deals a day?” “Why don’t we start sending two emails a day?” And I’d think, That sounds awful. Who wants to get two emails every single day fro... See more

For years after the price of long-distance phone calls collapsed in the United States, my older relatives would still announce that a call was “long distance.” Such calls had previously been special, because they were expensive; it took people years to understand that cheap long-distance calls removed the rationale for regarding them as inherently ... See more

Twitter’s best defense against Threads may be to retreat to that lower left corner: focus on what is happening now, from people you chose to follow. The problem, though, is that while this might win the battle against Threads, it means that Musk will have lost the war when it comes to ever making a return on his $44 billion. In truth, though, that ... See more

People in my profession say all the time that they can't do their jobs without Twitter, and it drives me so crazy because I think most of them are worse at their jobs because of Twitter. The reason is that Twitter, as do other forms of social media, gets you to lose control of what you care about. You lose that intentionality with your own attentio... See more

It blows my mind that two things can be similar, but one can be 100x more successful because of how it's positioned A few examples:

Netflix makes money by selling subscriptions to its bundle. Of course the execution of this strategy is considerably more complex. For example, Netflix focuses on evergreen content because that means that ever more content increases the attractiveness of Netflix to new subscribers, reducing customer acquisition costs. Netflix is also focused on qua... See more

Low differentiation, low durability. Brand graveyard.

I’ve been thinking about five intersecting problems: first, how the internet is built to distend our sense of identity; second, how it encourages us to overvalue our opinions; third, how it maximizes our sense of opposition; fourth, how it cheapens our understanding of solidarity; and, finally, how it destroys our sense of scale.