“you need to be main character-maxing. you need to live your heart out and pour love in everyone's cup. live in your delusion of how amazing the world is and be deeply touched by it. you need to be extremely alive and resurrect everyone within the perimeters of your attention.

you need to believe you're living in a movie and will succeed in ways you

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In 2008, Airbnb sought $150,000 in funding for 10% of the company. They emailed 7 big investors. 5 sent back rejections. 2 others didn’t respond. 10% of Airbnb is now worth $7 billion.

But I’m also beginning to think that generative AI shouldn’t even be considered a creative tool at all and I think we may have really gotten off on the wrong foot by talking about it like one. I’m willing to go so far as to say generative AI, as it currently exists, is just productivity software. Case in point, Adobe’s Firefly.

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What does that really mean? It means that you don't have to put a bunch of marketing into growing your business, which also means that most of the efforts in the company, especially in the early stages happen from a product-driven perspective. Product-driven, customer-obsessed firms generally tend to have the initial potential of becoming internet-... See more

Whereas Slack was clearly designed to be the home for one company and its employees -- each time you get invited to a new Slack workspace, you need to re-enter your email and go through the signup flow -- Discord was built for promiscuity. Discord users are expected to jump from server to server, and to slide into any other Discord user’s DMs.

Journalists might want to be under a brand instead of on independent platforms

What kind of frameworks & structures need to be in place to decentralise a brand without affecting its output quality?

According to Vogue Business, eCommerce return rates have spiked 95% in the past five years. On average, this means that retailers lose a third of their revenue to returns, says RSR Research retail analyst Paula Rosenblum. This loss is much more significant in the online world, where trying on the products is impossible. Social pressure in-store als... See more

According to @mosseri IG usage follows this pattern. 1. DMs 2. Stories 3. Feed With the more photos and videos being shared in the DMs than either other surface. How could this information change your creative strategy?