sari

Instead of making all the hardware, Apple wants to create the OS for health, and own the critical chokepoint that all players must integrate with in order to get distribution. This feels like a distinctly Tim Cook contribution, a definite break from the past.

The root of evil is within you. As you begin to understand this, you stop making demands on yourself, you stop having expectations of yourself, you stop pushing yourself and you understand. Nourish yourself on wholesome food, good wholesome food. I’m not talking about actual food, I’m talking about sunsets, about nature, about a good movie, about a... See more

What’s the difference between future investors and potential hires thinking a company is distracted and unfocused versus inevitable and defining? It’s in the coherence of the company’s logic for each sequencing of steps and how legible that narrative is made to them.