Create an incentive specifically for residents to hold the coin, as opposed to otherwise-unaligned faraway investors. Furthermore, the incentive's usefulness is capped per-person, so it encourages widely distributed holdings.
Some of the most successful, beloved and iconic brands of the past few decades are built on compelling and sophisticated loyalty efforts. However, for digital brands and consumer tech platforms on accelerated trajectories, growth has historically been synonymous with acquisition. Companies typically start to identify top customers and loyalty... See more
For us, for once, I think the answer is actually very prescriptive. Before you take on anything, you pause and ask what could be? Create the space needed to break apart that everydayness and press on it for a while. Really press on it. Go on and dream a bit. Or as Toni Morrison says it “Dream, then think.”
Mavely is trying to put a new spin on the multilevel-marketing model, in which companies recruit people to sell for them but which has gotten a bad rap for leading a lot of people to actually lose money. Wray said Mavely has no cost to join, no inventory requirements that consumers must maintain, and no minimum follower count that users need to... See more
Jack’s most lucrative channel for monetization has been through a digital marketing consultancy with a focus on TikTok creator brand deals that reached out to Jack cold. The main issue with this form of monetization is that as a creator you have to disclose when a video is an ad, which precludes the video from making it onto the ‘For You’ Page,... See more
“These are tiny companies from a revenue perspective and the audience sizes are huge out there. It is hard to fathom just how large the internet is. But that’s also why I’m a big fan of B2B media. When you throw something on a corporate card, which you can do with B2B media, fatigue is less of an issue. I’ve got an industry subscription. I don’t... See more