Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
That said, the web3 experience still remains complex and confusing to all but the most technical or committed. By baking money into the protocols themselves, web3 has been able to bootstrap demand further ahead of user experience than the paradigms of the past, but that won’t be enough to cross the chasm.
The major tech companies, such as Amazon, Google, and Apple, are bad at IP, games, or video (if not all three). Disney excels at IP universes and is building up expertise in film-to-TV transmedia, but it has no interactive assets. At the same time, this could change quickly via acquisition — and the applicability of theme park expertise should not ... See more
This model may work when major network or scale effects are at play. These are powerful forces that blunt competition and protect margins. Think Google, Facebook and Uber.