When The Huffington Post looked to grow participation on their platform in 2010, they introduced the behavior of badging. Seemingly simple, badging was responsible for the growth of The Huffington Post over any other participatory tool or tactic because the intrinsic benefits tied to the community’s status and identity encouraged engagement on plat... See more
There is, unfortunately no good word for “skill at solving poorly defined problems.” Insight, creativity, agency, self-knowledge—they’re all part of it, but not all of it. Wisdom comes the closest, but it suggests a certain fustiness and grandeur, and poorly defined problems aren’t just dramatic questions like “how do you live a good life”; they're... See more
Assuming your community charges dues, becoming bigger will give you more resources to invest in the type of capabilities that drive value. On the other hand, going the exclusivity route makes admission to your community scarce, and therefore more valuable to new and existing members. Thriving communities tend to trade off between these two strategi... See more
The second is more media than social. It’s driven by AI-powered and network-driven platforms that allow people to discover creativity, learning, and connection online. TikTok is an early iteration, untethered from a social graph and letting strangers connect across the globe.
Facebook, Twitter and Instagram all started life as revolutionary networks that brought existing real-world relationships online. Today, they are aging utilities, powering an outdated version of the social internet.