sari

1) Commerce: Broadly defined in this context as any model in which a content creator profits from driving transactional behavior rather than merely stoking an intent to buy.

There is a practice in privacy engineering known as ‘minimization’, which involves thinking through what is the minimum customer data set a company must collect. It’s considered a best practice; however, most companies are product and engineering driven and engineers tend to keep as much data as they can.

As I’ve previously discussed, the importance of individual brands diminish on aggregator e-commerce platforms. It’s challenging to build a strong brand on Amazon because Amazon itself is the brand that consumers trust, and brands become secondary to signals like reviews and sort order. The antidote for brands is to leverage platforms that allow for... See more

Where you see clutter, I see opportunity.

5. Acquisition costs

I sometimes think that investors do not appreciate how large and rapidly growing the e-commerce businesses at some of these category leading retailers are. Wal-Mart’s digital revenue in Q2 was an annualized $42 billion, growing 94% — faster than Amazon. Best Buy’s digital revenue in Q2 was an annualized $19.4 billion, growing 242% — faster than Ama... See more