In the world of retail products and services, most exchange traditionally begins with an ask, followed by an expectation that some utility will be provided. In crypto, however, we see the reverse: mass issuance of a fractional promise, the utility of which is not fully defined at the outset, but progressively realized.
Pharmacists are an underutilized part of the clinical staff, and unlike primary care physicians there’s actually no shortage of pharmacists. Historically, their role has been focused on the dispensing of prescriptions.
Key is to understand what is endemic to their audiences. Idea of product-influencer-market fit. For example, Emma Chamerlain built a coffee brand around herself. See the beauty side of YouTube as a leading indicator of what this looks like. Micro/medium influencers.