sari

I think a lot about the fluctuations of belief—the inevitable up and downs of maintaining engagement with something over long periods of time. Most people seem to think that love is unchanging versus merely enduring, that if you’re really passionate about something you wake up excited to do it every day. I don’t believe that’s true. In fact, it set... See more

An elaborate narrative and famous supporters can make up for, or distract from, the mundanity of the actual items being sold.

Authors, of course, want both: they want new audiences from the aggregators, but they also want to capture their own audiences to re-engage them. So they will attempt to find ways to create a direct link with their customers.

I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more