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Yet, it’s still quite hard to build an audience online when you (a) don’t have name ID from another platform, (b) aren’t a naturally talented social media promoter, or (c) are creating in a small niche. Even if you are able to build an audience, it’s really hard to monetize it on a big platform unless you’re absolutely massive.

Readers don’t have short attention spans—they have short enchantment spans . There’s an infinite amount of content out there, and readers know it. The introduction convinces a reader that their finite time alive is best spent reading this piece in front of them , and not all the other things on the internet.

The widening gap between higher education and industry cannot be solved unless we rapidly scale the breadth and depth of employer-university collaboration. We believe that startups are the key to making this happen, and estimate that the market size for startups enabling employer-university collaboration will grow by a CAGR of 13.0% from £18.2bn in... See more

Our own company had exceeded its resources and limitations; we had become dependent, like the world economy, on growth we could not sustain. But as a small company we couldn't ignore the problem and wish it away. We were forced to rethink our priorities and institute new practices. We had to start breaking the rules.