Membership. Häagen-Dazs purposefully created a myth and a tale around itself, in order to tap into consumers’ desire for access, social status, community and belonging. In the aspirational economy, consumers are fans, influencers, hobbyists, connoisseurs and collectors.
On average, all-female founding teams generated a higher exit value than their male counterparts and all-white founding teams raised almost 5 times more (on average) capital than their non-white counterparts.
NFTs imbued with a culture of grinding breeds a community based on shared experience. Time scare NFTs don’t necessarily have to be labor-intensive. Zapper’s NFTs required habitually checking their application every day to receive experience points to reach certain levels where NFTs were rewarded.
Rivian is just starting to sell its electric vehicles, projecting $0-$1 million in revenue during the 3rd quarter. By comparison, both GM and Ford had over $130 billion in revenue in the last year.
It’s clear what they see as Zoom’s biggest shortcoming: serendipity. Both Branch and With use the word “serendipity” in their one-line homepage descriptions, while Huddle opts for “spontaneity” and Gather promises that you’ll “bump into your colleagues.”
In the business world, a collective is the perfect balance between being a solo freelancer and being part of a traditional company in a structure that is trying to keep the advantages of both world: