-Compete for creators: Implementing a UCI program allows platforms to attract creators in an era in which every social platform is fiercely competing for creator attention.
Yet I find myself asking one thing over and over again: is it really possible to build a long-term community modelled on the "Ownership Economy", without crushing the entire effort before it even begins under the weight of the "money game"?
The platforms have made efforts to regain legitimacy with creators via the first route, by increasing the variety of monetization avenues available through their platforms. Twitter and YouTube have both added tipping functions to their sites. Facebook recently announced plans to pay $1B in “bonuses” to creators through 2022. But these efforts at re... See more
I distinctly remember someone once telling me that they hadn’t gone to a primary care physician in years because they didn’t know how much it was going to cost.