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Nonetheless, for the majority of creators, the Long Tail has underdelivered financially. “The way [Anderson] wrote about it caused people to think that individual content creators will suddenly make more money than they used to,” Edery says, “and I just don’t know that that’s true.”

This form of anointment is not common in creator circles. There are no awards for listening to the Masters of Scale podcast every week; no accolades for reading Stratechery.

The key difference is this...social media apps are about broadcast—share with the world your thought, image, or video.

At VidSummit today, @MrBeast told @ColinandSamir that his six-person thumbnail team makes around 20 different versions per video. They plan what the thumbnail will be BEFORE they film the video. He also sends versions to close friends to measure which one to use #VidSummit2022

"We usually tend to overrate rather than underrate our importance and to conclude that far too many things can only be done by ourselves. Even very effective executives still do a great many unnecessary, unproductive things."

Brick and mortar stores significantly lower online CAC by improving marketing efficiency (higher click through rates, higher quality scores for ads). Consumers are more likely to trust a brand they have seen in the real world. Ironic in a world where “CAC is the new rent” that one of the best ways to lower your online rent, i.e. CAC, is to pay rent... See more