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Outside of the open web, email, and text, there isn’t a scaled D2C channel that is not controlled by a major platform. So the primary way that startups have to reach customers today is via paid acquisition. That’s why the question an investor asks today to a startup that is scaling is: where are you buying audience and what are your customer acqui
... See moreJohn Borthwick • Building bicycles for our minds
these tools benefit the highly skilled more than the less skilled .
How to have a career even when OpenAI's o3 drops
referring to AI
The last decade saw a boom in the health and wellness market, and we’re beginning to see that consumer demand trickle into the attention economy.
Ashlyn Gentry • The Attention Economy
For Allbirds, this strategy can begin to address a unicorn status that was surely shaken by the IPO of Casper, Away’s recent struggles due to a global drop in travel and cap tables across the board have greatly reduced exit optionality. If Allbirds can continue building its own brand while becoming the authority and sustainable supplier to well-kno... See more
Web Smith • MEMBER BRIEF: ALLBIRDS AND ADIDAS
Anyhow, the older I get, the less impressed I become with originality. These days, I’m far more moved by authenticity. Attempts at originality can often feel forced and precious, but authenticity has quiet resonance that never fails to stir me.
Elizabeth Gilbert • Big Magic: Creative Living Beyond Fear
Building a second brain is a useful strategy for coping with complexity. At the same time, it is fundamentally single-player, and most of the interesting things we do, we do together. Can we find ways to think and make meaning together over the internet?
I see hundreds, actually thousands, of online writing courses popping up on the Internet. Nearly all of them involve some cohort based model that trains people on how to write consistently for an online audience (for engagement).
The creators have already solved the riddle of content-driven writing, and they will show you how to crack the code.
Life... See more
The creators have already solved the riddle of content-driven writing, and they will show you how to crack the code.
Life... See more