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Before Uniswap and other DEXes came on the market, the only way to buy a new crypto token was if a Centralized Exchange (CEX) like Coinbase listed it.

Reaching market-protocol fit is a journey of forking paths and complex, political upgrades. Bitcoin shed several narratives before arriving at the censorship-resistant store of value, "digital gold" narrative. This took place over years, alongside the development of supporting mining and financial infrastructure, and an ideological fork that pushed... See more

The second form of tokenization, asset tokenization, is the process of taking a traditionally illiquid asset and transforming it into fungible shares on a blockchain. Those shares can be traded on a trustless marketplace to enable their liquidity.

This convexity pays off when all the information is in your head, so you can draw as many connections as possible. And those connections actually improve your retention. As you read more, more details and omissions stand out.

As newer startups threaten to copy their typography or color palettes, DTC brands are finding that they have to have a deeper pipeline of creative assets in order to keep their startup top of mind for customers even when they are not in the market to purchase anything from them.

“Okay, I guess Bitcoin is interesting as a ‘digital gold’ asset, but all the other cryptocurrencies seem like scams, and NFTs are just a weird ponzi scheme.”