For example, I have 85k Twitter followers, but a standard tweet might only get 10k-20k impressions. I don’t have control over whether my followers see my posts. Twitter does. The tradeoff is that it gives me millions of impressions for my most viral posts. I get more new user acquisition by giving away control of re-engagement.
Over the long run, founder Gabby Dizon sees YGG as the “recruitment agency of the metaverse” that ultimately competes with the Ubers of the world for labor