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Twenty years ago, no one recognized the Netflix logo. But today, with more than 100 million members, customers instantly identify the logo and trust Netflix in a way that counts — with their credit cards. But it wasn’t always that way. Remember when Netflix announced its plan to split its streaming and DVD service with the launch of “Qwikster” in... See more

Before we transition in to the truly native format, we often first make a transitional product that’s halfway in-between worlds. In 2020 parlance, we’ll call these “World 1.5” products.

Social networks are therefore not only signaling distribution (and amplification) networks – they also allow users to prove their signaling messages.

Shopify is the second-largest retailer after Amazon

In industry after industry, digital is gobbling up market share. In wine for example, US online sales gained over 20 points of share within two weeks of lockdown. What it took grocery in the UK 20 years to achieve, US wine did in 21 days. And fintechs offer many of the same benefits – speed, innovation and digital distribution.